COSRX is a South Korean cosmetic company. Founded in 2014, it launched a skincare brand also named COSRX, which aims to solve skin problems for various skin types using skincare products. The company is headquartered in Seongnam, and it only sells its products through online stores as a method to minimize operating and distributions costs, thus maximizing the benefits for its customers. According to the company’s manifest, the developers of the brand had been doing market research for 13 years through working in other cosmetic companies to ensure that their products and services meet their customers’ needs. Customer’s feedback is a crucial element to the development of COSRX products.